FurnitureInFashion is expanding in terms of its social media presence to reap the maximum advantages of online marketing.
(PRWEB UK) 15 June 2012
Social media platform has become a very critical element of an online business as it has opened the door for business owners to develop a sustainable base of communication with their customers. This is helping the businesses to strengthen their relationship with customers and reach out for potential customers. FurnitureInFashion in order to grow business online and conquer traffic has expanded its social presence as well by joining Twitter and Facebook.Among the many social media platforms, Twitter and Facebook have taken the world by storm, spreading information, news, opinions and advice. Taking advantage of their potential, FurnitureInFashin has allocated a special team and marketing plan for Twitter and Facebook. The company now has a Facebook page https://www.facebook.com/pages/Furniture-in-Fashion/145615265460821 and a Twitter account.
These two platforms are being used to provide news, new items, service, discount and everything else about the company. Both these platforms have helped FurnitureInfashion to communicate directly with their customers and design products as per the demand of customers. Twitter has been a successful venture for FurnitureInFashion as it has helped the company to develop daily interaction with the customers. The company has been able to address critical issues immediately rather than having meet clients or send emails. The company has benefited from Twitter by using it to announcing the new arrivals, several different offers, discounts and other details about the company.
This has helped the word to spread from one set of people to the other along with bringing bright business prospects. Twitter has turned out to be a very effective way to advertise the unique product lines of FurnitureInFashion at almost a negligible cost. FurnitureInFashion has improved the customer service and products overtime by using the services of Twitter as it has provided the company with the most appropriate feedback hence making the company to rectify the problems and mistakes. Twitter has helped the company to reach out for potential customers in different regions hence expanding the business. The enormous benefits that FurnitureInFashion has reaped from Twitter can be seen with the ever increasing number of followers their Twitter account has.
Facebook on the other hand through its business page has helped FurnitureInFashion develop long lasting relationships with customers because it provides a center point where all visitors can discuss and argue over one common thing. The Facebook business page of FurnitureInFashion is a very active medium to communicate with customers. It has helped the company to arrange special online events, offers and discounts. With one status update, the company alerts all its fans about its new product, service, discount offer and other company news. FurnitureInFashion has been able to create new products and improve the current services by managing campaigns on Facebook page.
In addition to this, the company has been able to drive a lot of traffic on their website as well through the Facebook. The major benefit of Facebook is that FurnitureInFashion has been able to retain fans that could be potential clients as well. This has helped FunritureInFashion to expand its business globally as the word has gone viral through the Facebook page.
The polling feature of Facebook page has allowed the company to get the feedback of its customers over the range of products that have been launched and those which are still to be launched aggressively. In addition to this, the company is using different custom tabs on its Facebook page which has helped develop a business brand and credibility among the online furniture market.
FurnitureInFashion is expanding in terms of its social media presence to reap the maximum advantages of online marketing. With the increase of fans on Twitter and Facebook, FurnitureInFashion has been able to convert potential clients into regular clients. The ultimate accessibility with these social media tools has given the company a much needed exposure and profit.
Luke Patel
FurnitureinFashion
01204 792700
Email Information
Source: news.yahoo.com
Furniture China 2012 set for Sept. 11-15 in Shanghai - Furniture Today
Furniture Today Staff -- Furniture Today, June 15, 2012
SHANGHAI — Furniture China 2012 said it is extending its show here by a day to meet buyers' needs and will highlight exhibitor pavilions, design and a new conference on the global furniture industry.
The event is scheduled for Sept. 11-15 at three venues here with more than 8 million square feet of exhibition space.
Home furniture, office furniture, kitchen and cabinets and furnishings will be featured at the Shanghai New International Expo Center and JSWB global home furnishings center. A woodworking machinery and raw material show will be held at the Shanghai World Expo Exhibition & Convention Center.
Show officials expect 3,000 exhibitors from throughout the world, with 170 overseas exhibitors and country pavilions for France, Italy, Spain, Portugal, Belgium, Indonesia, the Philippines, Malaysia and Singapore.
The show said it is setting aside two locations devoted to design, which will give visitors a chance to see new pieces by talented designers and a chance to join forums and presentations on relevant design topics.
In addition, the World Furniture Summit 2012 is slated concurrently on Sept. 11 at the Kerry Hotel, Pudong. The summit is organized by the China National Furniture Assn. and the Shanghai UBM Sinoexpo International Exhibition Co., and co-organized by the International Alliance of Furniture Publications.
The theme is "The Impact and Outlook of the World Furniture Industry after the Global Financial Crisis," with the goal of exchanging information among world furniture markets while strengthening relationships in the worldwide industry.
Invited speakers include Todd Wanek, president and CEO of Ashley Furniture; Zhu Chang Ling, president of the China National Furniture Assn.; Dennis Heylen, president of European Furniture Retailers Assn.; and Dr. Lim Cheok Sin, chairman of the Council of Asian Furniture Associations.
According to the China National Light Industry Information Centre, the total output value of China's furniture industry reached about $154 billion in 2011, an increase of 25.3% over the previous year, with China's exports reaching $39 billion, an increase of 15.3%, which accounts for 35.3% of the total global furniture trade.
Source: www.furnituretoday.com
IKEA Plans TV Sales as Home-Entertainment Range Started - Bloomberg
IKEA, the Swedish retailer known for its self-assembled furniture, will start selling smart televisions integrated into cabinets with speakers and Blu-ray players in a bid to tap into the 250-million-TV global market.
The Uppleva home-cinema systems will go on sale this month in stores in Stockholm, Berlin, Milan, Paris and Gdansk, Poland, with more locations to be added this year and next, said Magnus Bondesson, a business area manager for IKEA of Sweden. The idea for the range came from customers frustrated with obtrusive mismatches between TVs and furniture, he said.
“We’ve received a lot of feedback in the living room that it was difficult to furnish with electronics,” Bondesson said in an interview June 13 at IKEA’s store at the Kungens Kurva shopping center near Stockholm. “People perceived that electronics didn’t match the style of the furniture, that there were too many remotes, too many cables and so on.”
For the second year in a row, worldwide TV shipments in 2012 may remain unchanged at just less than 250 million units, with growth in liquid-crystal display sets offsetting drops in plasma and cathode-ray tube models, according to NPD DisplaySearch. TCL Multimedia Technology Holdings Ltd. (1070), the electronics supplier for the Ikea line, raised its full-year target for LCD TV sales 10 percent on June 7.
Experience
The Uppleva range, which takes its name from the Swedish word for “experience,” offers TVs in four sizes from 24 inches to 46 inches diagonally, and the sets are Wi-Fi ready to enable connections to the user’s smartphone or other wireless devices, said Francis Cayouette, the range’s designer.
TCL (1050), the Hong Kong-based manufacturer providing the TVs, Blu-ray disc players and speakers, was involved in the project from an early stage to ensure a harmonious design, Cayouette said in an interview at the IKEA Kungens Kurva outlet.
“If you buy a white TV on the market today you will get a white that is different from the furniture whereas here we have a perfect fit,” he said.
The closely held IKEA retail empire that Ingvar Kamprad started almost 70 years ago has amassed a fortune that Bloomberg values at more than $37 billion, making the Swede second-richest man in Europe and one of the world’s five wealthiest.
Bondesson said IKEA has considered the challenges of selling electronics in stores built to sell furniture.
“We’re not going into the electronics business,” he said. “This is a new way of working that integrates the electronic in the furniture.”
To contact the reporter on this story: Kim McLaughlin in Stockholm at kmclaughlin6@bloomberg.net
To contact the editor responsible for this story: Tasneem Brogger at tbrogger@bloomberg.net
IKEA TVs to Solve Cable Frustration, Media Furniture Mis-Match
Casper Hedberg/Bloomberg
The home cinema systems will go on sale in stores in five European cities this month: Stockholm, Berlin, Milan, Paris and Gdansk, Poland.
The home cinema systems will go on sale in stores in five European cities this month: Stockholm, Berlin, Milan, Paris and Gdansk, Poland. Photographer: Casper Hedberg/Bloomberg
IKEA Business Area Manager Magnus Bondesson
Casper Hedberg/Bloomberg
IKEA Business Area Manager Magnus Bondesson said, “We’ve received a lot of feedback in the living room that it was difficult to furnish with electronics.”
IKEA Business Area Manager Magnus Bondesson said, “We’ve received a lot of feedback in the living room that it was difficult to furnish with electronics.” Photographer: Casper Hedberg/Bloomberg
IKEA TVs to Solve Cable Frustration, Media Furniture Mis-Match
Casper Hedberg/Bloomberg
A customer looks at a display of "Uppleva" television sets, manufactured by Ikea AB, as they sit on display amongst other Ikea products during its launch at one of the company's stores in Stockholm.
A customer looks at a display of "Uppleva" television sets, manufactured by Ikea AB, as they sit on display amongst other Ikea products during its launch at one of the company's stores in Stockholm. Photographer: Casper Hedberg/Bloomberg
Source: www.bloomberg.com
No comments:
Post a Comment