- Asma al-Assad, 36, placed the order with exclusive London store DN Designs in the King's Road, Chelsea, West London
- Among the 130 items were 11 ottomans costing over 20,000, a dining room table priced at almost 10,000 and a rug worth just under 11,000
By Abul Taheer
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Big spender: Asma Assad lavished 270,000 on furniture as her country descended into civil war
She has been dubbed the Princess Diana of the Middle East, combining beauty and style with tireless charity work.
In a region blighted by dictatorships and conflicts, the First Lady of Syria, Asma al-Assad, was billed as the modern and caring face of the Arab world.
But emails obtained by WikiLeaks show Mrs Assad, 36, spent 270,000 buying furniture from an exclusive London store for one of her presidential palaces last March – as Syria was descending into a bloody civil war.
British-born Mrs Assad sent her order – which included five chandeliers costing 8,800 – to upmarket furniture store DN Designs in the King’s Road, Chelsea, West London.
The emails, seen exclusively by The Mail on Sunday, emerged as more than 200 people were believed to have been massacred by government forces in the village of Tremseh last Thursday.
It is estimated that more than 16,000 have been killed in Syria since the uprising began last March, including women and children caught in the crossfire between government troops and rebels.
But as innocent civilians were being killed, the emails show that Mrs Assad did not drop plans to refurbish the summer palace, where she and her husband go to escape the scorching desert heat.
Mrs Assad – who was once described by Vogue magazine as a ‘rose in the desert’ – took personal charge of furnishing the palace in the coastal town of Latakia, 200 miles north of the capital Damascus.
The full scale of the palace, which offers breathtaking views of the Mediterranean, is unknown, but based on the order Mrs Assad placed, it has a grand entrance hall on the ground floor with an adjoining reception room.
On the first floor, there is a dining room that can seat at least ten people, as well as a majlis – a traditional Arab room that is used for entertaining guests – and a salon or drawing room.
Mother-of-three Mrs Assad also ordered furniture for two family rooms, a basement hall and a ladies’ lobby.
Bloodshed: A Syrian woman, cries as she carries her injured son who was shot in his hand by the Syrian border guard when they were crossing a river from Syria to Lebanon
Violence: Flames and smoke raise from burning cars after two bombs exploded, at Qazaz neighborhood in Damascus, Syria, as the country descends into civil war
On March 2, her aide Mansour Azzam, who works in the Ministry of Presidential Affairs (MOPA), sent an email to Mrs Assad with a quote for all of the furniture she had ordered.
Among more than 130 items, whose prices are given in US dollars, are 11 ottomans costing over 20,000 in total.
For the dining room, Mrs Assad ordered a round table worth almost 10,000 and, for the majlis, she purchased a red-and-green Mamlouk rug for just under 11,000.
Mrs Assad, who grew up in Acton, West London, also bought a ‘hanging rod with nine silk lanterns’ worth 3,000 for the basement hall.
The emails show that the First Lady, who married Syrian president Bashar al-Assad in 2000, was kept up to date on how the furniture was being laid out in the palace, with her aides taking photographs and emailing them to her.
Last September, as international condemnation of the Syrian regime grew and sanctions were imposed against the country by the US and the EU, Mrs Assad was still preoccupied with her furnishings.
Asma Assad spent 270,000 on furniture from the exclusive West London shop, including items similar this ottoman
Concern: Aides kept Mrs Assad up-to-date on the whereabouts of her furniture order, leaked emails show
In an email sent to Mr Azzam on September 23, she writes: ‘I forgot to mention, the sofa below should have the same number of back cushions as bases.
‘At the moment, there are three base cushions on the main sofa (without the extension) and five on the back.
‘It should be three base and three back. If not clear, let me know.’
The First Lady uses an email account belonging to her husband’s department, MOPA. In the emails, she is sometimes referred to as ‘Mrs Assad’ but mostly as ‘Your Excellency’.
Revelations: Emails show that the First Lady, left, who married Syrian president Bashar al-Assad, right, in 2000, was kept up to date on how the furniture was being laid out in the palace
She also signs off some emails as ‘aaa’, which is thought to stand for Asma al-Assad.
An earlier release of emails from Mrs Assad, in March, revealed that she was looking for a Harry Potter DVD on the internet while her country was in turmoil.
Though a Muslim, she went to a Church of England school, where she was known as Emma.
After studying computer science and French literature at King’s College London, she worked as a banker at JP Morgan in the Nineties when she met her future husband.
At the time, Assad was training at a hospital in London to become an eye surgeon.
Last week, we revealed how British peer Lord Kenilworth was paid more than 170,000 to redesign the gardens of the summer palace.
- To see the emails in full, click here.
Source: www.dailymail.co.uk
Ashley Furniture HomeStores Team Up with Jacksonville Jaguars To Help Thousands of First Coast Kids - YAHOO!
The Jacksonville Jaguars (http://www.jaguars.com) and Ashley Furniture HomeStore (http://www.ashleyfurniturehomestore.com) announced today a new multi-year partnership to make Ashley Furniture HomeStore the Official Furniture and Mattress Store of the Jacksonville Jaguars.
Jacksonville, FL (PRWEB) July 14, 2012
The Jacksonville Jaguars (http://www.jaguars.com) and Ashley Furniture HomeStore (http://www.ashleyfurniturehomestore.com) announced today a new multi-year partnership to make Ashley Furniture HomeStore the Official Furniture and Mattress Store of the Jacksonville Jaguars.Per Scott Massey, Jaguars Sr. Vice President, Partnerships, “We are excited to welcome Ashley Furniture HomeStore to the Jaguars family. Ashley Furniture HomeStore is a terrific brand who, in addition to providing great products, makes a meaningful difference in our community through its “A Hope to Dream” charitable program. We look forward to working with the Ashley Furniture HomeStore team to underscore the importance of children getting a good night’s sleep, and giving back locally.”
"Our Ashley Furniture HomeStore team is very excited to continue our support of the First Coast community and hometown Jaguars." says Howard Fineman, Managing Member/CEO of the Ashley Furniture HomeStores based in Jacksonville FL. "Being #1 in Jacksonville is a great achievement, but giving back locally is our real success." "Our work with the Jaguars in gaining further exposure and success for the A Hope To Dream program is going to provide a big WIN for hopefully thousands of local kids and their families in the years ahead, as well as both of our local organizations" says Fineman.
Ashley Furniture HomeStore's A Hope to Dream program, which commenced in Jacksonville, FL in January 2011, and continues to spread throughout the national HomeStore network, has resulted in hundreds more mattresses being delivered to kids in need this past month, bringing the number of new beds donated to less-fortunate kids to nearly 3,000. Here in Jacksonville, the local HomeStores' goal is to deliver over 300 free beds in 2012 alone. A portion of proceeds from every mattress purchased at the Jacksonville FL HomeStores goes toward providing free beds to local First Coast kids in need.
The A Hope To Dream program, provides free beds to local kids in need so that they can live healthier and more productive lives. "We know that a good night's sleep has a positive impact on all areas of a child's life, from academics and extracurricular activities to relationships with friends and family." says Stephanie Morgan, Regional Customer Care Manager for the Jacksonville FL HomeStores. "Those wishing to nominate a child to receive an Ashley Sleep Memory Foam mattress set and comforter set can visit http://www.AHopetoDream.com. In-store applications are also being accepted at our three local Ashley Furniture HomeStore locations. Winning nominations are chosen based on originality, need and expression of thought."
In conjunction with the announcement of the multi-year partnership with the Jacksonville Jaguars, the local HomeStores have also introduced a Special Edition Ashley Sleep 16" Memory Foam mattress that has the A Hope To Dream logos stitched into the bed. "Not only is this possibly the most luxurious-feeling mattress we have ever showcased, but with every purchase of this bed, a local child gets a free Ashley Sleep bed of their own" says Fineman. "This is a great opportunity for our community to make a very positive impact in the lives of local kids, and show their passion for this great cause. Without local community participation, the program wouldn't be where it is today. We really appreciate all of the great support for this important cause." The new Special Edition A Hope To Dream mattress is on display at each of the three Jacksonville FL HomeStores and is already a top-seller.
About Ashley Furniture HomeStore. Ashley Furniture HomeStore, the #1 furniture and bedding retailer in the United States, delivers quality, affordable furniture to customers at over 435 independently owned and operated locations in the United States, Canada, Mexico, Puerto Rico and Japan. Ashley Furniture HomeStore is an exclusive provider of furniture from Ashley Furniture Industries, Inc., the largest furniture manufacturer in the United States. "Like" Ashley Furniture HomeStore on Facebook, follow them on Twitter, or see their design-focused boards on Pinterest. The local Jacksonville FL HomeStores - located at St. Johns Town Center, River City Marketplace, and Orange Park @ I-295, are open to the public seven days a week and have over 100,000 sq. ft. of showroom in the local market, including over 50 mattress options on display.
Ashley Furniture HomeStore is the #1 Name In Furniture, the #1 Sealy Store in Jacksonville, and the Official Furniture and Mattress Store of the Jacksonville Jaguars.
Kendall Goss
Kendall Communications
(706) 492-3700
Email Information
Source: news.yahoo.com
DIY 'Louboutins': Just grab a brush and a can of red paint - New York Daily News
Why pay hundreds of dollars when you can just grab a can of paint?
Thrifty women in the UK have taken to painting the soles of their shoes red in order to get the look of Christian Louboutin’s iconic pumps, which normally run from $700 to $2,000, without shelling out the big bucks.
Sales of bright red paint shades have skyrocketed across the pond, jumping 40 percent in the last year, according to The Telegraph.
“Many people tend to look at magazines to get the right paint color for walls and furniture, but we've noticed significant numbers of girls color-matching tester pots to pictures of designer shoes in fashion magazines,” Peter Rooney, manager of a London paint store told the newspaper.
Many paint sellers are both surprised and happy about the trend.
“Clearly paint is meant for decorating walls rather than shoes, so we are amazed at this new trend that has hit our stores,” Richard Johnson, a senior paint buyer for the UK chain Homebase, said.
Claire Stevenson of South London said she decided to pick up a paintbrush recently because she “felt the pressure to be fashionable” at her cousin’s wedding, but just didn’t have the cash.
“I received so many compliments at the wedding about my gorgeous shoes but I didn't have the heart to confess they were DIY (do-it-yourself) fakes,” the 24-year-old said. “It was such a success I plan on doing the same for another pair of heels."
The French designer came up with the colorful trademark for his brand in 1992 when he painted an assistant’s red nail polish on the sole of a shoe that he believed “lacked energy.”
British women aren’t the only ones jumping on the makeover trend.
A Manhattan cobbler has long been using red rubber to resole patrons’ Louboutins, according to the website Madison Avenue Spy.
The resoling at Andrade Shoe Repair on the Upper East Side costs from $22 to $32.
Louboutin has spent a great deal of energy fighting imitators of the red sole, including fellow French fashion house Yves Saint Laurent.
A U.S. district judge refused to stop YSL from selling women’s shoes with red soles last August.
Source: www.nydailynews.com
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