IT'S not hard to get lost in Nottingham's largest independent furniture store, which boasts a vast 50,000 square feet of showrooms. Occupying a large, key site on Huntingdon Street, Hopewells is currently flying a number of Union Jack flags in honour of the Queen's Diamond Jubilee.
The store, which sells a vast selection of modern, inspirational designs, normally flies the flags of some of the European companies represented in store, but has replaced them all with Union Jacks to mark the occasion.
While the excitement of the last couple of weekends is now dying down for many, it is just starting for Hopewells.
The store's summer sale starts after the preview for existing customers on June 16 and 17.
The family-run store, which has traded since 1885, first developed its reputation for refreshing modern designs back in the 1950s, importing light and vibrant woods and styles from Scandinavia and other European countries.
But today it has not only asserted itself as an interior design beacon but also a company synonymous with quality and service too.
Managing director Adam Hopewell runs the store with his wife Janet, director, his father John Hopewell, chairman, and associate director Alan Ball, who said: "Together we endeavour to ensure standards are maintained and Hopewells remains a destination to inspire rather than mimic the more typical outlets found on the retail parks."
Some of the store's key brands include Stressless of Norway, Ligne Roset of France, Natuzzi of Italy, Hulsta of Germany, Skovby of Denmark. Duresta and Hypnos are just two of the many quality British brands that are showcased.
The building itself is one of Nottingham's more unusual. The side of the building which can be seen from road level was built in 1973 and links through a second floor level to a 19th century mill with another three floors – each one measuring 10,000 square feet.
Mr Ball says: "We aim to inspire and are able to completely furnish a home not only with exceptional products but with a wealth of experience within our company to help ensure our customers are thrilled with the result and return each time they require furnishings or accessories.
"Although we don't sell kitchens or bathrooms, in terms of furniture and furnishings we do pretty much everything else.
"We have our own interior designers but we also work closely with many designers and architects who are able to utilise our showrooms rather than selling to their customers from catalogues, taking advantage of the array of products that just won't be found anywhere else in the region.
"You might find some of our products in a high quality store like Harrods, but our selection is really quite unique."
So whether it's an inspirational accessory, bespoke soft furnishings, flooring expertly fitted or simply furniture you will cherish, all supplied with service honed over generations and with the guarantee of the best value, it really does have to be Hopewells.
The company aims to offer high quality at the best value and promises to match the prices of its products, if found elsewhere at a lower price.
The store is open from 9am to 5.30pm, Monday to Saturday, and on Sundays from 10am to 4pm.
The company plans to begin trading online in the near future, offering a selection from the vast ranges for those who prefer to shop from home. Visit www.hopewells.co.uk
For more details, phone 0115 953 6000 or e-mail info@hopewells.co.uk
Source: www.thisisnottingham.co.uk
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